Illustration portfolio | new About

01. Give it a shape   Illustration
02. 2640 Tangerine segments  Data visualization
03. Manifesto for young adults
Publication & Illustration
04. Let me see 
Data visualization
05. UNICEF | Giga annual reportEditorial design
06. UNICEF | Connectivity Cast podcastBrand Identity
07. MIT | Safety perception & mobility Animated infographic
08. AirHelp | Summer flights reportData visualization
09. Elso typeface & brand  
Experimental typeface
10. Mundano oracleProduct & Illustration
11. Sphira brandingNaming & visual system
13. Harbour.Space Graduation designBranding & Data viz
14. Illustration portfolioIllustration
15. Framora
Illustration system
16. CalendarsPoster design
17. The oldest tree in the world Illustration
18. Encrypted words Sigils & tattoos
19. Entrelazo
Illustration
20. BasidraIllustration
21. Hoodie designPoster design
22. Travel sketchbookIllustration
23. Cryptocurrency illustrationsIllustration
24. Bancolombia | Internal workflowData visualization
25. Huellitas notebooksEditorial design
26. Poster explorationGraphic design
27. Hania Rani 24.03 artwork
Sound visualization
Nebulosa Picante
Elso typeface

AboutIn the early days, written language was basically drawings, representations of everyday life. The letter A was originally a house, for example. Over time, the symbols were simplified to make writing more standard and efficient. I wanted to bring back a bit of that illustrated feeling, where letters are more like drawings than simple strokes. So I chose my grid carefully and got to work.


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Flexible systemThe project was originally meant to end with the typeface. But because of its modular nature, I decided to expand it into a flexible system built from the letters themselves as the building blocks.
Using transformations such as symmetry, rotation, and translation, I created symbols, characters, patterns, and posters. The typeface eventually evolved into a brand!

Symbols


Characters


Sara Londoño